While I like modern, I'm not a big fan of the East. Why did I end up here? I dislike the LM (location, staff attitude and cheapish feeling of rooms) and wanted to try this as it's now an SPG option albeit it doesn't have a pool and limited spa (only sauna).

In the winter it feels quite dark and cold. More like a W without the upbeat vibe. Granted, this might differ by date because the East is as much hotel as an event venue/ hospitality biz nowadays.

Staff was friendly but also distant and not too welcoming after indicating it's my first stay with them (convo was in German). Had to ask for all offerings such as spa, gym, SPG. Latter was the welcome bonus for Plat and upgrade to a bigger room with S-v-U street view.

Room itself is rather dark, very much like LH738's pictures just with a bit more space and a Nespresso. Depending on which wing you get, it might be a bit of a walk. Is it functional? Agree on the small sink, my lights were flickering for half an hour or so and I feel that putting on makeup might be a hassle with the limited light.

Gym is currently hosted in what was a bigger room in a different wing (there is still the kitchen in the gym). It's quite a walk outside, taking an elevator. It's decently equipped, but not the one in the pictures.

Location is close for people who want to explore Reeperbahn or St Pauli. However, Empire Riverside might have nicer views and their famous bar with views.
Subway is 3 mins walk away with 1 connection to HAM or some 7 mins walk directly via S1. Both options take ~40 mins.

edit: I did NOT notice the remote control for the lights