I saw a thing on CNN or something that they are setting up some sort of boutique type store in some cities and trying to market this stuff that way in this country. Sort of technology as fashion was the theme. They are for sale through regular channels in Japan though and you can therefor order them on the web through a place like Dynamism. And they arent that new either as ScottC pointed out. They have been available in Japan and on the web for quite a while.