Originally Posted by
jamesteroh
I don't know how they will verify purchases that way seeing the UPC code is standard unless there is a special code you will scan which seems like would be a pain for 20 oz bottles.
I'm sure this will be an "enhancement" that doesn't benefit the consumer. I will still continue to drink Coke Zero so it won't effect their revenue from me like when a hotel or airline program cuts benefit but this was a nice program while it lasted.
jamesteroh
Let me clarify:
What was I was suggesting is that the new Coke Rewards program may mirror cashback apps like iBotta that requires submitting a receipt, but before doing so also requires scanning the UPC on the package as an additional quality control set to verify the purchase.
I was suggesting they'd either require scanning of receipts of Coke purchases via an app-- or as
ktremor suggested-- linking via store cards---or scanning a receipt PLUS scanning the UPC with the app to verify the purchase-- not just simply scanning the UPC. Because if it just required scanning a UPC it would be easy to scan the same bottle or can repeatedly.
To many, such additional hassle may not be worth it.
Completely agree that the elimination of the current program is less consumer friendly.
Coke probably thinks that by requiring additional hoops to jump through, they'll have fewer reward redemptions, but bait people with a rewards program to drive sales among certain demographics.
Gotta love "enhancements."