Originally Posted by
IBobi
In the case of Infinite Scroll, opt-out was the best choice for our purposes and to give every user a shot at trying something they might otherwise never have bothered to even turn on.
You were probably hoping this would come across as generous and broadening users' horizons (insert "A Whole New World" sequence) but unfortunately it reads like self-serving spin to me.
- Users don't like surprises.
- If you announce a new feature and make it opt-in, if it sounds compelling enough, then people will switch. If not, and people weren't clamoring for it, maybe it wasn't so important to the users for you to develop it.
- Yes, sometimes something new comes around and it's a case of "this is the product/feature/thing I never knew I wanted." Those are more unicorn-y though.