Originally Posted by
GlasgowBlue
Was a similar tactic not used in the years running up to the introduction of BoB? The food offering on SH Y become so poor and miniscule that it generated a large volume of complaints to BA, with passengers regularly feedback that if it meant getting a more substantial and better quality food offering they'd be willing to go as far as paying for it. Low and behold BA are able to introduce BoB, not because of cost cutting in order to increase profits, but because it was exactly what their customers had been repeatedly asking for.
Yes, but I very much doubt a single one of those complaints was about the quality of alcohol served.
That's my big bugbear about it, would not have had a problem with paid food.