Originally Posted by
BearX220
It is far more important for post-merger AS to develop some kind of domestic value proposition for US customers based outside the west coast corridor whose travel plans do not include Seattle... than for AS to gamble (expensively and foolishly) on long-haul international routes -- routes that are already overserviced and dominated by brands familiar on both sides of the water.
WN and B6 both have made smart decisions on ways to expand and make a good value proposition for customers over the last 15 years, much like AS. The challenge is still going to be there for all three as we go into the next 15 years.
Having a good value proposition for the Bay Area and Southern California is a big part of that, I think.