FlyerTalk Forums - View Single Post - Buy on board: Experiences and reactions from BA's shorthaul economy service
Old Jan 23, 2017 | 9:33 am
  #787  
GlasgowBlue
10 Countries Visited
All eyes on you!
15 Years on Site
 
Join Date: May 2010
Location: Scotland
Programs: BA Exec Club (Gold - Thank-you BAHs)
Posts: 517
Originally Posted by vibguy
I think that BA organised this chaos on purpose. It is a well know technique in change management. As soon as the food/drink service will go more smoothly in a couple of weeks, pax will be satisfied that the service issues are gone and they will forgive the most important aspect of the enhancement : that they now have to pay for food and drinks without ticket price reduction. Furthermore they have included two important strategical aspects in the deal : the possibility to pay with avios and the fact that CC get a percentage of the turnover. Well done BA, you think you fooled a lot of customers.
Was a similar tactic not used in the years running up to the introduction of BoB? The food offering on SH Y become so poor and miniscule that it generated a large volume of complaints to BA, with passengers regularly feedback that if it meant getting a more substantial and better quality food offering they'd be willing to go as far as paying for it. Low and behold BA are able to introduce BoB, not because of cost cutting in order to increase profits, but because it was exactly what their customers had been repeatedly asking for.
GlasgowBlue is offline