Got mine a few days ago. It appears to be as described in the videos... I haven't tried swimming in it yet.
For reference, I fit a 44T in a Tilley blazer almost perfectly. I ordered a 44Long in Bluff, but the sleeves were a touch short and I couldn't button it across my midsection. The customer service has been beyond fantastic and are shipping me a new blazer, but it may take a few more weeks just because they're busy fulfililng the orders.
In terms of stylistic points, it's also less... 'structured' than my Tilley. The shoulder pads aren't as pronounced, and the fabric is more flexible.