Dear BA, Please clean your seats properly.
If you happen to find yourself in 3A on G-ZBJA in the next few days, you may be surprised to find it a little cleaner than usual. After finding my seat completely covered in crud, I decided to take matters in to my own hands. This was the outcome after a couple of minutes.
BA - it's not really great to have to sit next to other people's bogies and finger nails - You may want to consider spending some of that cash your investing in Club World by starting with the basics.