I was at the SD Palomar first weekend of January. Got a small mason jar filled with cocoa and marshmallows, plus a little Baileys, with instructions for using hot water or milk. Pretty cool and unique.
At Journeyman, stayed using IC free night. They brought out a basket where you could pick from many wrapped boxes.
It turned out to be a little keychain with a ruler on it. My 2-year old daughter unwrapped it and we brought it home for my 5-year old son. He thought it was cool.