FlyerTalk Forums - View Single Post - Buy on board: Implemented on BA short haul - opinions on the concept
Old Jan 13, 2017 | 11:02 am
  #2866  
orbitmic
FlyerTalk Evangelist and Ambassador: The British Airways Club
5M
100 Countries Visited
All eyes on you!
15 Years on Site
 
Join Date: Jun 2008
Location: Somewhere between 0 and 13,000 metres high
Programs: AF/KL Life Plat, BA GGL+GfL, ALL Diam, Hilton Diam, Marriott Gold, blablablah, etc
Posts: 33,242
Originally Posted by NickB
Well, quite part from the fact that it is, to say the least, debatable whether keeping the frequent flyers that bring in the bulk of your revenue happy even if it means losing a £6 BOB sale from once-a-year Joe in seat 23E should be regarded as a "very bad business decision", I would have thought that, in any event, the elite-heavy flights on which this would be likely to happen would be short flights to mainly business destinations on which you would expect few BoB sales anyway.
+1.
orbitmic is offline