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Thread: Why does AA insist on calling BA British Air?
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Old Jan 6, 2017 | 7:24 pm
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sts603
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Originally Posted by GentleGiant
Just a pet hate when I look at the code shares at the gate, why can't they use an extra 4 characters?
when USAir went through a big rebranding and marketing exercise in the mid 1990s they changed the name to Airways as part of an attempt to get past their terrible reputation (often referred to as Useless). Maybe AA is just acknowledging the deteoration of BA and changing the name in the other direction
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