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Old Jan 4, 2017 | 11:26 pm
  #75  
Ausriver
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Originally Posted by QRC3288
The reason F isn't sold to Australia is straightforward - F yields are too low and the opportunity cost is too high.

First part of opportunity cost: yield. Have you seen what EK and SQ sell F tix for ex-Australia? In F-class land, they are extremely cheap, especially if you're comparing to cash tix to/from North America. Not in the same ballpark. Australia seems to have about as cheap F class as you can get anywhere in the world, which is saying something considering Australia is a developed country. Great for customers, but not great for an airline like CX. It doesn't serve CX well to take a plane off JFK, LAX, LHR, etc. and divert it to Sydney where they would be lucky to make 1/3 of the money for that F seat. What would you fly to JFK then. 77G? This is, of course, the tradeoff if you want to run one or two daily F-equipped planes to Australia. You'd have to swap one of the existing JFK/LAX/LHR/SFO etc. 77H frequencies for 77G, so SYD can get 77H. That would be crazy!

Second part of opportunity cost (unique to Australia): max # of flights under the bilateral agreement, as mentioned above. There is a healthy amount of Y class demand ex-Australia and the limited slots mean CX must maximize their seats/plane. This is why CX has upped the # of seats by sending 77G and 35G, starting to replace the 33Ks. 77H (the first-class equipped plane) is very premium heavy, which means less total seats. So if you insist on F, you inevitably cut the seats available in Y and PEY for CX. 77G has 268 Y seats and 32 PEY. 77H has 182/34. You get the picture. For a market like Australia, sending 77H is a bad strategy unless you can crush your yields on J and F. And "crushing" J and F yields ex-Australia - especially if you dump more premium capacity in - just ain't happening given what a competitive market Australia already is and low population country.

Very very good point but I don't felt ex-Australia F are that cheap, at least QF never discounted their F product and rarely discount their J product.

I totally agree with not pulling off those 77Hs from premium heavy routes, but what about those 77Hs on the routes been replaced by a359? Just one is perfectly enough for SYD to have daily F service and carry more cargo and PEY & J seats than A333. And, CX can sell SYD-LHR in F then.
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