FlyerTalk Forums - View Single Post - Our story of building Ready luggage. Any feedback?
Old Jan 4, 2017 | 5:56 pm
  #42  
txflyer77
 
Join Date: Mar 2012
Location: Boulder
Programs: AA Plat, CX Silver
Posts: 2,361
Originally Posted by ReadyTravel
I think it's people who like to travel, to experience new thing. They prefer Uber to Taxi, they use Airbnb, wearing Zara/UNIQLO, have something with them brought from MUJI, and listen to music with B&O. So if you find yourself not right in the target, I guess you didn't have the similarities I described above?
I *should* be exactly your target. I'm a twenty-something working for a high-profile tech company, I use Uber weekly and have rented Airbnb's around the world. I travel frequently. And I've bought pens from MUJI.

I think the disconnect is that all of those companies brought something new to the market. Uber eliminated the frustration of dealing with taxis, Airbnb opened up interesting new accommodation options around the world and MUJI offers high-quality Japanese products. Uber and Airbnb arguably *invented* new markets.

If I can sum up the last three pages, this product isn't solving a frustration people currently have while traveling.
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