So I'm registered and ineligible in the same breath. Typical BA IT
Will be useful, with a JER-LGW-DUB-PHL-PHX in MMB, although sadly the return legs are outside the offer date. (Edit = Damn, "new bookings"
)
Keep trying is the answer, I guess. It's not showing under the Executive Club offers, so probably part-loaded as lost_in_translation suggests.