Originally Posted by
patrick.barnes
I think Citi were going to get into this when they were serious about the Prestige. But they seem to have pulled the breaks on whatever ambitions they had.
The offers used to have their own section in the mobile app. That was removed.
Citi is always "chicken" when it comes to card features and benefits.
While Citi always wants to attract more customers and revenues, Citi is also afraid of losing too much money when people "overuse" them.
That's why when Citi is involved, it is almost certain that it is too good to be true.
Originally Posted by
tmiw
Were there possible patent issues with AmEx that prevented Citi from having this? Then again, if there were any, BofA wouldn't have been able to have BankAmerideals either.
It has to do with the uniqueness of AMEX vs other issuers.
AMEX is not only an issuer, but also a network operator. So AMEX Offers does not only offer savings to cardmembers, it is also an avenue for merchants to be promoted at the same time. The saving from the cardmembers can be offset by the increased revenue from merchants.