But B&O (if I understand correctly you refer to Bang & Olufssen) is not their brand - they just cannot afford it. That's also why they use Uber and Airbnb and shop at Zara.
Hi Roger, yes Bang & Olufssen is a bit expensive for the twenty-ish people, hopefully we would create the feel of that, not the price.
good luck with the project, it's always good to see enthusiastic young enterpreneurs (I guess you're young folks) and even better to see them "making it"
Thanks, will work hard on this, and will make it. I know people are suspicious with new brand, when we really have the final product, I am more than happy to give some sample to the community here for some reviews.