Originally Posted by
ReadyTravel
I think it's people who like to travel, to experience new thing. They prefer Uber to Taxi, they use Airbnb, wearing Zara/UNIQLO, have something with them brought from MUJI, and listen to music with B&O. So if you find yourself not right in the target, I guess you didn't have the similarities I described above?
To be short, we want to brand to be an "B&O" in the travel bag market.
From the description it seems that you target the urban twentysomething crowd. But B&O (if I understand correctly you refer to Bang & Olufssen) is not their brand - they just cannot afford it. That's also why they use Uber and Airbnb and shop at Zara.
That said, good luck with the project, it's always good to see enthusiastic young enterpreneurs (I guess you're young folks) and even better to see them "making it".