I have a question: who is your customer?

I don't see myself buying one of these: I don't care about the USB charger (it's neat, but honestly I wouldn't use it. I travel C/F and most planes now have USB chargers integrated in the seat). Airline lounges have plenty of spots to charge my phone if needed. I already expressed that I don't care about the coffee/umbrella holder, but that's my personal opinion.

I feel the bag looks a bit like the iPod version of a Samsonite, and I don't mean that as a compliment, it should look its own thing. A Rimowa is recognizable, a Globe-trotter, a Louis Vuitton, a Tumi ... I'm missing the "wow" factor of this Ready luggage, what is it supposed to represent??