Originally Posted by AAddicted

"Southwest" is far more nebulous and non-specific than an airline named after a very specific state separated by Canada while sporting an old man eskimo on it's tail. Same argument for those who cite
"Delta" and referencing the "but but but.. Mississippi Delta!" as if that would spring to mind in most humans first rather than the globally known greek alphabet letter.

AS doesn't have to adopt the Virgin brand, but their brand identity today will not do the merged airline any justice. Nobody cares about AS outside of the PNW and they really should take this opportunity to rebrand.