Thanks.
If your item is not just a slightly redesigned version of one of these factory cases you should illustrate that point very clearly on your website.
If we come to all the details about the design, we can make a list of whole that. The curve of the shell, the number of the bolts in the aluminum frame, the place of the USB charger, the mechanism of the integrated strap, etc. Every detail we spent quite an effort making it better. Maybe we didn't say enough about those design details, or maybe this doesn't attract you that much. After all we would argue this is not a "SLIGHTLY" redesigned version.
Hardshell bags and spinner bags are primarily bought by women, not men.
The form factor (hardshell, spinner) appeals to women but the features (tech, ports, charging, tracking) appeal to men.
I don't have clear data showing my opinion here but I guess we hold different ones.
Again, all of these features are available on two-year-old Chinese products available in the open market at trade shows like the Canton Fair and Hong Kong Gift Show, there is nothing unique here.
It's not something new, but I believe customers can see the difference between this one and a cheap clone. I see this as a good thing, as people are getting used to these features. And BTW if we compare all the features in one luggage, there isn't a exactly the same one yet. (whether this does mean something to you or not I will leave it to you.)
Those who can afford $200 USD for a no-name carry on with high-tech features would rather spend the extra $100 USD for the real Bluesmart and not some bag company they have never heard of.
Again I don't have data on this, this is a risk we have to take. Try to build a brand is difficult, indeed.
You are welcome, I hope this helps you.
Thanks, it actually helps a lot. About the look and price, we do think there are risks there and your inputs verifies that. We will try to do more to have the risks in our control. Also I think we made a mistake that trying to sell all the features will lead questions just like what you asked. On a marketing side, there is definitely room for improvement. We do have the unique design that might stand out, but still need to find the right target.