FlyerTalk Forums - View Single Post - Our story of building Ready luggage. Any feedback?
Old Dec 30, 2016 | 12:48 am
  #20  
boltjames
 
Join Date: Jan 2014
Posts: 431
Originally Posted by ReadyTravel
Thanks BJ for honest feedback, we really appreciate you time and effort doing this.
You are welcome, I hope this helps you.

Originally Posted by ReadyTravel
I would say that we didn’t sit in a meeting room and brainstormed all these features. We interviewed quite a few frequently travellers and listed out all the potential problems they have met in traveling. Our design concept is to make a stylish luggage with rich features to provide better travel experience, while it doesn’t sacrifice much of it’s core features as carry on.
I believe you, but you need to understand that there are dozens of models of carry on's with the exact features you are describing at the Canton Fair in Guangzhou, an example is right here on Alibaba:

https://www.alibaba.com/product-deta...67672.html?s=p

Many marketers and product developers make nice renderings and put up nice websites and actually aren't innovating anything. Whether coincidental or not, there are dozens of bags with weight scales, batteries, USB ports, Bluetooth tracking, and hardshell outer cases. If your item is not just a slightly redesigned version of one of these factory cases you should illustrate that point very clearly on your website.

Originally Posted by ReadyTravel
Overall we think that hardshell luggage has better protections for electronics. Didn’t know it’s a female niche before. Weight scale looks more like a male feature, but USB ports and chargers are quite common these days, so I guess they are rather unisex features?
The only people who transport large amounts of electronics in a rolling carry on tend to be photographers and DJ's and they have their own brands of carriers that offer better protection at a lower price. Hardshell bags and spinner bags are primarily bought by women, not men.

Originally Posted by ReadyTravel
I’m a bit confused here, you mentioned that we put the features into a female form factor, but also say it is a dude-looking bag? I think I missed something here?
The form factor (hardshell, spinner) appeals to women but the features (tech, ports, charging, tracking) appeal to men. So you have something that has an outlook that ladies will like and features that a man will like. It contradicts itself.

Originally Posted by ReadyTravel
These feature is kind of new comparing to traditional carry-ons. The battery charger let you charge your phone on your way so you don’t have to do that when you are on a plane, weight scale is integrated in the handle bar and also comes with an app where you can enter your flight number and info to make sure your carry-on is the appropriate weight. And the tracking seems like a useful feature for the more forgetful among us, who might find ourselves wandering the duty free section of the airport and leaving our bag behind. Cup Holder is good for holding a magazine/newspaper if it is not good for a coffee?
Again, all of these features are available on two-year-old Chinese products available in the open market at trade shows like the Canton Fair and Hong Kong Gift Show, there is nothing unique here. I'm sorry to tell you that. You have not innovated anything here. These are the boiler-plate features of the Bluessmart knock offs being sold in the street markets in Hong Kong for $50 USD.

Originally Posted by ReadyTravel
The price is not listed yet, we want to attract users who really like our product and are not quite price-sensitive. The price would be around 200 USD. In your opinion does that sound good?
See above, there are many players in this space below $200 USD as well.

Originally Posted by ReadyTravel
I didn’t know Bluesmart didn’t sell well. We talked to some suppliers for them and they are not doing that bad. We try to be different with a True Hardshell, Stylish/Electronics Looks, and also a Competitive Price.
When you participate in a premium niche and try to attract budget customers, again, you have a disconnect. Those who can afford $200 USD for a no-name carry on with high-tech features would rather spend the extra $100 USD for the real Bluesmart and not some bag company they have never heard of.

Originally Posted by ReadyTravel
Again the team really thank you for your inputs, and we are more than happy to keep to discussion open.
Cheers.

BJ
boltjames is offline