Thanks BJ for honest feedback, we really appreciate you time and effort doing this.
I would say that we didn’t sit in a meeting room and brainstormed all these features. We interviewed quite a few frequently travellers and listed out all the potential problems they have met in traveling. Our design concept is to make a stylish luggage with rich features to provide better travel experience, while it doesn’t sacrifice much of it’s core features as carry on.
Your design has no exterior pockets and looks like a large plastic box.
Actually we did try to design it more like an electronic device, I guess it kind of a success when you said it looks like a plastic box. It is eye-catching, it has an unique visual identity, which can help a new brand grow. The sacrifice here is no exterior pockets, the gain is to have a unique style.
You've made a bag full of guy features like USB ports, battery chargers, weight scales, cup holders and put it in a female form factor.
Overall we think that hardshell luggage has better protections for electronics. Didn’t know it’s a female niche before. Weight scale looks more like a male feature, but USB ports and chargers are quite common these days, so I guess they are rather unisex features?
it's a female convenience in a dude-looking bag.
I’m a bit confused here, you mentioned that we put the features into a female form factor, but also say it is a dude-looking bag? I think I missed something here?
These feature is kind of new comparing to traditional carry-ons. The battery charger let you charge your phone on your way so you don’t have to do that when you are on a plane, weight scale is integrated in the handle bar and also comes with an app where you can enter your flight number and info to make sure your carry-on is the appropriate weight. And the tracking seems like a useful feature for the more forgetful among us, who might find ourselves wandering the duty free section of the airport and leaving our bag behind. Cup Holder is good for holding a magazine/newspaper if it is not good for a coffee?
We do want to provide a better experience for your trips, and that experience comes from all these details. I admit that everyone has its own way of travel, and that’s why we make the battery removable, we avoid use screens for the scale. We want to provide a anonymously and seamlessly travel experience for the travelers.
Interior: There is only one clear image of the interior of the bag and, especially on a hardshell design, this is a very important consideration. Why no photos?
I will take this one, we should show more photos on this.
Website: It's full of grammatical errors and is therefore unprofessional. If you wish to have an English website you must hire someone who can write proper English.
Thanks for this, totally, yes we should have done better.
Price: You talk about how the most important things are functionality and affordability yet there is no price mentioned on your website.
The price is not listed yet, we want to attract users who really like our product and are not quite price-sensitive. The price would be around 200 USD. In your opinion does that sound good?
Quality: You talk about high quality design and materials yet your website is full of "free offers" and "early bird pricing", that is not how a high-end brand behaves or positions itself.
Totally agree, need to change that.
Market Redundancy: Your bag is essentially Bluesmart which has been on the market for a few years, created a lot of buzz, and didn't sell. Bluesmart can be had on discount for $299 and there are other Bluesmart knockoffs available for $199.
I didn’t know Bluesmart didn’t sell well. We talked to some suppliers for them and they are not doing that bad. We try to be different with a True Hardshell, Stylish/Electronics Looks, and also a Competitive Price.
You asked for honest feedback, so there you have it.
Again the team really thank you for your inputs, and we are more than happy to keep to discussion open.