Don't Take This the Wrong Way
The Healthcare industry is well noted for not talking to people "without prior healthcare experience". When it comes to IT related things, we don't see the point. None of the hardware companies make different computers just for hospitals, and other industries (say international equity traders) also think it mission critical for IT to work all the time.
People in health care seem to think that those of us not in the industry are too stupid to understand doctors, and will waste the physicians' valuable time.
I can well understand that software deelopment needs industy knowledge to create a useful product, but Internet is Internet and it works the same for everybody.