Originally Posted by orbitmic

That is indeed the 'against' economic argument, but I think that we will need to wait and see if this is indeed what happens. In this forum, we have had three types of reactions:

1) People who say that either they do not care about the change or even like it as they can now buy a sandwich on even the shortest flights if they want;

2) People who say that for them, this has been the hair that broke the camel's back and marks the end of their consumer relationship with BA;

3) Those like me who say that this lowers the value of the BA proposition and will lead to them choosing alternatives on a significant proportion of their flights (e.g. in my case, BA got 80% of my LGW flights in the first half of 2016, it has 0% of my existing LGW bookings for the first half of 2017 and lost a significant proportion of my connecting flights in all classes);

If the 1) type is overwhelmingly dominant, or if competition chooses to lower its own offer in response, then BA will benefit from a greater margin and thus profit and will be happy with the chance. If 2) and 3) types represent a significant proportion of customers, then as you say, people will not pay more to fly BA, which, as BA will not want to fly empty planes, will result in lower yields and/or flight reductions on some routes and BA (and for that matter customers) will lose out. We should have some first indications within about 15 months, and clearer ones in about 27.