Originally Posted by
Cathay Dragon 666
....Currently I see their strategy as two-fold: draw premium flyers to the premium cabins, but offer enough deals and discounts to fill out the back-cabins. Hence: they try to be premium airline and LCC at the same time. Which, IMHO, is ludicrous.
Air Canada is doing it and I'll bet someone at CX is watching, particularly since they've now signed sharing agreements.
(BTW, AC is 2 airlines pretending to be one - mainline and Rouge. But, if you look at your phrase "they try to be premium airline and LCC at the same time.", mainline AC can be seen to be 2 airlines as well, the front and the back - completely different demographics and economics. And yes, I am well aware that AC and CX are nothing alike culturally, nor do they operate in the same spheres.)