It's a fine campaign--the best the U.S. industry has seen in years. You and much of FT have made a mistake. FT is fixated on a new seat. But Polaris is NOT a new seat. It's a new brand name for an upgraded business class experience, of which a new seat is part of. If travelers are wise enough to spot and know differences in seats, they're wise enough to understand what product they're receiving when they book a flight.