Originally Posted by
Maximilion
You are comparing apple with oranges using those two photographs of two different hard products.
Obviously the marketing campaign functions as a symbolic translation for what united wants you to experience, on board a polaris flight, and that is a good night sleep.
The bedding (pillows, blankets etc.) do support what is shown in their ad campaign.
Apples and oranges is exactly the point. united is marketing a hard product that is not yet in service. If the messaging include "new seats coming soon" or some other indication, I would regard them much better.
Even in this thread, FTers (highly engaged air travel consumers) are posting with confusion about what exactly is Polaris service / seat confusion.
Not a great campaign, for either Polaris or the United Brand.