Lol, I don't know a lot of real locals who love Starbucks. The real locals I know gravitate to independent coffee shops. Working in a local hotel, I would never recommend a Starbucks.... Same with Microsoft. Most of the younger people I know love Apple products. Boeing lost a lot of love when they moved out of the region, and who doesn't have a cult like love of their sports teams?
Just a perspective from a local.