Originally Posted by
jock
Cost cutting in all cabins..Unhappy premium passengers..looming strikes...whats next?
I'm wondering if something major is going to happen soon...someone to take the fall or if its business as usual..and no one really cares at BA. I just get the feeling that something is on the horizon..or maybe i'm just overreacting and this is just business in the 21'st century?
If you have insight into BA's market research, that will likely answer your questions.
It is customers speaking to BA about what customers want from the market. While the infintesimal market share represented by FT whinge about the selection of champagne in F, the large corporate customers shouldering the cost structure of filling aircraft with paying customers are telling BA to cut the frills.
If indeed BA could fill its F cabin with 8, 10 or 12 people paying the full F fare basis with no discounts, avios, upgrades or other give-aways, one hopes that F today would be the F of old. But, without being privy to BA's load and distribution data, I do not think it possible anymore.
As an example, a single on one of BA's services JFK-LHR tomorrow in full fare F marketed at $10,916 / GBP 8,592.