It's interesting that when Mark Zuckerberg didn't leave tips at the two restaurants he and his wife ate at during their honeymoon, one very high end, the other mundane but a very wise choice, the media covered it in 3 different ways.

The media in the USA covered it as a scandal, as if they'd discovered that he's a cheapskate.

The Roman papers wrote that since he has twenty billion dollars, he should have left at least a "mancia," meaning a little tip.

The rest of Italy congratulated the couple for having done their homework beforehand about tipping customs in Italy, and noted that one of the richest people in the world just wanted to blend in with the locals by not tipping.

The story only came out when a restaurant owner recognized him and said, "is that you?" Reluctantly, Zuckerberg allowed the owner to take a very painful looking picture of his wife and him, and posted It on Facebook.

Zuckerberg was just trying to adhere to the custom of not tipping, and not trying to stick out by doing a, "fare un americano."