FlyerTalk Forums - View Single Post - Sapphire Reserve card has cost JPM up to $300 million in Q4 profit
Old Dec 7, 2016 | 6:58 am
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StartinSanDiego
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Originally Posted by bbriscoe34
That may be their target, but I don't see the downside in churning this one. 100,000 pts less $450 in fees still leaves you with 55,000 pts if you pay the fee with your points, which is still more points than the CSP gives you. Add in the $300 travel credit, which can be used twice in 2 calendar years for a single annual fee, and you come out way ahead even if you are a typical no fee churner. If you have a significant other, you can take turns holding this card and keep earning the bonus to cover the fee (and then some) each year.
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I'd completely agree with you, and agree that the benefits are tremedously appealing to all, including churners, except I don't think you can realistically churn this card or most of the Chase menu of cards. At least under the historic definition of "churn." The axe has fallen at Chase on churners already, with the 5/24 rule. Whether you define "churn" as repeated opening and closing the same card, or as opening and closing lots of cards on a regular basis, the options are drying up. Chase clearly doesn't want the "serial signers," (why would they???), have isolated, defined, and even named, what constitutes churning behavior, and come up with a plan (5/24) to thwart it.

You and your wife could, indeed, alternate cardholdership every other year, reap the benefits of the double dip for the travel credit, and come out ahead. As long as you wait the required 24 months since you last received a bonus, don't run afoul of the 5/24 rule, and if Chase doesn't tighten the rules in the meantime, that is a workable plan. But, that seems like a lot of variables to me. I'm keeping my card, and we're keeping my spouses card, because the $300 travel credit and lounge access are enough to justify what works out to be a $150 fee.
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