I agree, I doubt jetBlue will do anything to improve jetBlue, plus I kind of like it the way it is right now. Its simple and easy to understand. Though I do think that TrueBlue needs a few improvements... They could at least have club rooms or something for TrueBlue members that earn a certain number of points in a year. Like club rooms stocked with free drinks and snacks... something to at least make it seems like its worth being a trueBlue member hehe. But than again, I fly jetBlue more for the value than for the points, just so happen I tend to end up with multiple free tickets doing that with TrueBlue. You have to remember, jetBlue already developed a large following way before TrueBlue. Its better to have TrueBlue than nothing at all =o)