Originally Posted by Flexible preferences

And that may go for occasional leisure flyers too. We may individually be worth much less to BA (except perhaps for some TP runners who are probably unprofitable) but on any given flight we may make up a large proportion of the load. With less context and exposure we may be far more likely to abandon BA after our annual trip in F or J is spoilt. Very sad what appears to be happening with crew morale and lack of respect and training.