That's too bad! Their website is still up. The owner mentions that he made all of the gelato out of fresh milk and fresh fruit every day. It's the only way it can be done. It's labor intensive, and expensive. It's not like Ben & Jerry or Baskin Robins ice cream, that you can keep for months. That's too bad, because when you need gelato, only gelato, not ice cream, will do.

Your comment reminds me of a small restaurant in a strip mall in the San Francisco Bay Area. Two guys from Florence opened a humble, but authentic restaurant. They were very, very surprised that their business was being hurt by Yelp, which is usually at the top of a Google search for a place. So, they read their reviews. These guys were trying to keep it as authentic Florentine as possible, given the location. People would give them one star because, "They don't even have ranch dressing for the salad!" There are no bottled salad dressings in Italy. Just red wine vinegar, and olive oil.

They would get dinged because, "I didn't get garlic bread with my pasta!" There's no garlic bread in Italy, and people don't eat a bowl of bread with their pasta.

Or, someone would order a meat dish, which goes with bread, but in Italy butter is not put on bread, and they would get dinged on Yelp. People also complained on Yelp that they didn't provide a little bowl of olive oil with a splash of balsamic vinaigrette to dunk their bread in. Olive oil to dip your bread in is a San Francisco invention not done in Italy.

Yelp then offered to remove their bad ratings and to raise the good ones, IF they agreed to pay to advertise Yelp on the restaurants website. But these guys had already had enough of Mafia tactics. Fed up with all of their bad reviews for providing Italian food, they decided to take Yelp head on.

They put up a sign saying, "no ice" Italians don't put ice in drinks. "No lemon," Italians, with the exception of a few crustacean dishes, don't put lemon on fish. "No free bread," Italian restaurants charge for bread in the form of a coperto. "No ranch dressing."

And finally they put up a sign, "if anybody gives us a 1-star rating on Yelp, and takes a screenshot of it and shows it to us, the pizza is 50% off."

That started a war against Yelp that is being turned into a movie called, "The Billion Dollar Bully."
The business exploded. If you go on Yelp to look them up, you'll see tons of hilarious insults that people give them to get the 50% off, that have caused their business to boom. On their website, the restaurant keeps a running total of the number of one star reviews of them that Yelp has removed without consent. It's already over 2,500.

Sometimes, a place puts out authentic stuff, like your local gelateria, but still doesn't succeed. This place is succeeding. The movie is not just about them, but focuses on several businesses that Yelp has tried to bully. A judge recently ruled that Yelp does indeed manipulate the rankings of the businesses on their website.

In Italy, the courts already ruled that TripAdvisor manipulates the rankings and falsely holds out to the public that they are honest and true, and fined them very heavily.

Too bad your gelato place closed. It seemed like the real thing.
http://richmondstandard.com/2014/09/...some-war-yelp/
http://www.bottobistro.com/YELP.html
http://www.dissapore.com/ristoranti/...-piegano-yelp/