Originally Posted by
number_6
The primary reason airlines do this is to get higher GDS position in reservation systems as this shows before any connection with different flight numbers. Improves seat sales significantly (I'm told over 10% more on average). QF does it for historical reasons as much as anything, they have always had a single flight number LHR-SYD and LHR-MEL going back to 707 days and maybe earlier when there were lots of stops not just 1.
That's interesting, I didn't realise that. I do still think on the FF side the implications are illogical, do other airlines have a similar segment rule? I'm thinking this and the SYD-LAX-JFK flight are the only ones in the Qantas network where you have a continuing flight number with a stop, but I may be forgetting some.