Originally Posted by BearX220
I'm not a B6 insider, but my guess is they've looked at the competition and figured they're better off without a huge, complex FF program and its associated administrative costs, to say nothing of the liability represented by outstanding mileage balances.
The dino-majors would undoubtedly like to kill FF programs if they could, but they're the only thing left differentiating 'em from LCCs. So instead they are ratcheting them back -- restricting award availability, raising redemption levels, making elite status harder to get -- in ways that outrage the customer base. If I were B6, with lower operating costs, a superior inflight product and a cachet brand, I'd run the most modest FF program I could, too.
I understand, and you do have a point, but at the same time its main LCC competitors like ATA, America West, and Southwest have very comprehensive FF programs. Soon, apparently, you're going to be able to fly to Australia with America West FF miles on Hawaiian. I know people, myself partially included, that would choose a competing LCC without TVs so I can rack up points/miles that are actually worth something.