I s'pose that's what I was getting at. For many people, KMart, Walmart and La Quinta provide just what they are seeking. Sometimes I'm in that category. (I spend around 60 nights a year in Super8s and Days Inns and such.) But when I think of what I really want in a hotel and what a hotel can provide me (and when it's my money I'm spending, not the corporate dollar), I'm in a Hyatt...or Hilton or... ...even if it's a Hyatt Place or a Hampton Inn.

If I spent 365 days a year in the very humblest hotels, I would be burned out and 300 pounds (I want that fitness center!) The winner of the (whatever it was) was Choice Hotels. That's Rodeway Inn, EconoLodge, Sleep Inn, Comfort, Quality, Clarion. How does that stack up against Hyatt Regency, Andaz, Hyatt House and Place, Grand Hyatt, Park Hyatt... Should Hyatt "aspire" to compete with EconoLodge? Apparently it would help them on this list.

To be fair, the ranking has to do with hotel loyalty programs; I only care about hotels. Sleeping tonight. But I'm not convinced that an enticing reward for 30 nights of loyalty to Rodeway Inn is a night at another Rodeway Inn.