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Old Nov 21, 2016 | 9:17 am
  #12  
bhrubin
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Join Date: Aug 2013
Location: Southern California, USA
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Originally Posted by DCF
I don't think there is the slightest chance of the St Regis brand surviving the merger.

I would guess that this will be opened as a Ritz-Carlton.
Ah, that's highly doubtful. First, there are too many St Regis properties with long term management contracts, not to mention those already in the pipeline, for Marriott to even consider eliminating the brand. Second, in Asia, in particular, St Regis is a stronger brand than Ritz-Carlton. Third, Hong Kong already has a Ritz-Carlton, so the ownership of this location almost certainly would prefer a different brand...and easily already could have made that change now that Marriott owns both brands.

Finally, Marriott already has stated that St Regis is a brand they wish to expand. In most parts of the world, many would say it's a better brand than Ritz-Carlton. After all, there are almost no examples where RC can beat out or even be considered as good as a FS in the same market...whereas there are numerous examples of St Regis properties being considered as good as if not even better than the FS. There's a reason why St Regis was expanding far faster than Ritz-Carlton in the last decade.
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