Originally Posted by
Land-of-Miles
The bigger commercial problem for BA in moving to a revenue based model is the ancillary sales of avios via third parties, how do these vest value if the scheme is simpler and converts readily to a cash value? If that cash value is any less than could be obtained via cashback cards it highlights the real issue that avios are not worth much.
Agree this is a concern, hence why I think it's a balancing act but not necessarily a bad idea to move to a revenue based FFP if correctly implemented.