Sounds to me they are trying to get golds to spend more to become DM which from a business perspective makes sense. This DM went last year and it was a nice enough evening. Wasn't invited back this year although now I'm mainly out of Singapore and this year spent most on OW and on JAL which is where I move my business to as from January anyway. Made DM again this year but as from 2017 its going on JAL.