Well, the question was asked on an English-language forum populated by people who travel all over the world, so I don't know why one would dismiss the responses received so far.

At a 5-star luxury hotel in Thailand, it stands to reason that English speakers and/or Westerners in general (not that we're all Westerners) would be an important-enough market segment that they'd want to listen to the feedback. Especially when that feedback doesn't preclude the hotel from delivering tailored service for other market segments.

The idea of digital key / digital checkout certainly doesn't preclude a guest from getting full-service from the front desk if they want it. While I appreciate a great concierge at a luxury hotel, I'm never going to want an inefficient check-in or check-out process.