+1 for the option for business travelers (and others who are tired) to check-in and get to the room in minimum time. It should be: No queue, show ID, get already prepared room key package, 10 seconds.

Any "welcome" should be separated from check-in. Why not have "come to our bar for a free drink and discussion of services/facilities" for those who want it?

Other services should then be clearly described in a book/brochure in the room, in a super clear way: What is available, opening hours, prices, where to find it, what to take with you (if necessary), etc. Test the brochure with some people who don't know anything about your hotel or country culture and fix any omissions. We your visitors will thank you.

So many hotels get this information wrong, not providing enough information (opening hours? which floor?) and practicalities of the services and facilities. Probably missing out of a lot of additional revenue and customer satisfaction.

I think there is a chance now to streamline the experience, think "out of the box" and not just do the same medium quality things everybody else is doing.

Bonus suggestion: Keep the pool open until late, so (business) travellers can have swim after coming back from dinner. A closed facility is no facility.