You no longer need to use a travel management company or go through your corp travel dept to use this service. I'm fairly certain its been available to the public for over a year. However unlike AA's 5 Star and United's new Butler service Delta chooses not to heavily advertise the service as it would strain their resources. In my opinion they are targeting high rev passengers who are buying F and J tickets. As most of these passengers pay for first and/or business or fly private earning elite status really means nothing to them. The service is available to anyone willing to pay for it and in my opinion it equates to basicly just buying a medallion status higher than anything that can be earned on a per flight basis. I book this for our CEO all the time just for those reasons. Last week alone I booked the service for him 7 times. For a busy executive or a high profile individual this service reall is the best out there. Prior to using VIP Select we tried several contractors and none of them were able to come close to providing the level of service that Delta provides.