totally. at the end of the day, if they're doing well we will probably feel it too as customers.

right now, things aren't in a good place. And to see a dumb campaign like this is infuriating.

I've always believed you can figure out crappy companies by how random their marketing campaigns seem. There isn't any substance. Remember these

Campaigns I remember
"People: They Make an Airline" . Follow up: staff hate CX and Ivan Chu, never seen relations worse, and we as pax suffer for it. Gone now.

It's the Little Things That Move You. Follow on: declining attention to detail I've seen (I also don't really have any idea what they're going for...trying to say they have superior service I guess)

Great Service, Great People, Great Fares. An obvious contradiction....

Life Well Traveled. With an obvious focus on a premium service. Of course, not only in contradiction with the "Great Fares" above, but in J class CX lags almost every main regional airline they think they're in competition with. In my experiences this includes JL, QR, BR, SQ, and EK, although I'm sure others beat them too.

*This bizarre Marco Polo member thing. Preceding it....program effectively gets worse for everyone, although admittedly it's now a lot easier for me to get DM now and I do like the 1600 and 1800 point levels.

When a company so randomly changes their marketing slogans, to me it's a sign they don't have an identity or any real corporate culture. Unfortunate but....at least we have a lot of options. The annoying part is they're not nonstop longhaul except for SQ to SFO.