Although I agree with you on most of what you're saying, what would you want to be associated with? Bankers and Lawyers only?
To me, opinion leaders like the person shown in the third of those three movies are people I'd want to associate with more than someone sitting in an investment bank, scamming people out of money.
And yes, total waste of money since if we really wanted to know about what other members do, we could simply start a conversation in the lounge, on the plane or just ask each other on FT.
The whole approach is wrong and I don't know what they're trying to achieve. Putting someone story in front of me as if there's some way they relate to me is not the way to build the brand. It just makes no sense and there's no emotional connection here. It doesn't matter who they are, I don't know what relation there is to CX.
I know there are no frequent flyer program specific ads by qantas or BA but their brand ads are ones that can tug at your heart.