Heck, tell a story that has SOME relevance to the brand or product. What role did MPC play in becoming a chef? Did staff go out of their way to help their valued MPC member deliver a wonderbra on time (or get their hairy crabs cooked)? There is not even a single mention of actual travel.

So they are basically clips about absolutely random people, who are members or a random paid frequent flyer program, because, for all I know, they don't even fly CX.

This bs makes me angry, cause it's another wasted opportunity. And it is embarassing to watch.

My money is on the dude who came up with the agnes.b cookie promotion. It was such a success they upped his budget to make movies now.

I know I could just ignore all of this, but I believe I am paraphrasing QRC3288 here: Deep down, I just really want this company to succeed.