Originally Posted by
BigBossman
I thought ICBM as well! I guess just going with the common name "North Star" wasn't distinguished enough sounding. Personally, I think it just confuses people to have a special name for the class of service, as I just think you are trying to "hide" what the offering really is....of course, everyone does this, so is expected.
I am tracking with others thoughts that C will be like the old F, PE like the old C, and Y even worse than old Y in the future.
At least in this case "business class" is prominently featured in the branding. I doubt there will be very much confusion.