All super interesting feedback. Thank you. Esp the KVS info, interesting to see that it looks like the average fare has in fact gone up. I kind of thought few people would want to travel on Dec 24th, Jan 1st I can understand. When I say wide open, I mean EF shows a lot of inventory available and no seats selected - I know that last one is a bad indicator.
I had assumed not many people were Turkey bound around that time of year.
I guess I'll have to pony up the difference, ugh. Thank you all!