Originally Posted by
Ldnn1
Pretty much the same reason why if you buy a ticket and don't fly, you don't get points; and if you buy a ticket for your mum, you don't get her points.
Avios are awarded in personam. There can only be one of you on a plane.
Ah, I get that! Although it's unfair to Cello's who book their own seat, and should arguably be allowed to collect Avios on a Household Account (I presume you all treat your Cello's like a member of the family?)
What I didn't get was:
My company has a new travel policy that requires me to complete two 'penance' round trips in Y before booking business class travel.